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Market Research · Customer, employee & channel sat

9 questions · 27 marks · 2 papers

Answer key

Indian Institute of Technology Madras

BS Degree Programme · Examination & Study Paper

Market Research

Customer, employee & channel sat

Official Paper

Examination Instructions & Guidelines

Solve on notebook/paper first before checking solutions.
MCQ: Exactly 1 option is correct. Negative marking applies.
NAT: Numerical response. No negative marking.
Scientific calculator allowed for all calculations.
Official answer key is sealed at the end of this sheet.

End Term · 31 Aug 2025 (FN)End Term

Q1MCQ2 Marks·Choose one option
Key ↓
Fill in the blanks here. In a (/n) ____________, the respondents are not asked to indicate their names to protect their confidentiality and ensure that they face no repercussions
1. AProduct test
2. BEmployee satisfaction study
3. CQualitative research
4. DAd pretest
Q2MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. Zone of Tolerance is a regular measure in advertising research
1. ATRUE
2. BFALSE

Quiz 2 · 3 Aug 2025 (AN)Quiz 2

Read the passage below, then answer Q3–Q5
Please answer whether the given statements in the subquestions are true or false.
Q3MCQ1 Mark·Choose one option
Key ↓
We would always expect a low degree of correlation between NPS and the intention to continue with the brand
1. ATRUE
2. BFALSE
Q4MCQ1 Mark·Choose one option
Key ↓
In retailer satisfaction studies, the commercial terms are not included in the questionnaire
1. ATRUE
2. BFALSE
Q5MCQ1 Mark·Choose one option
Key ↓
When employees are willing to refer their friends to the same company, it is a good sign of high employee satisfaction
1. ATRUE
2. BFALSE
Q6MCQ5 Marks·Choose one option
Key ↓
Given below are the customer satisfaction study results of two banks. Which bank is likely to have better consumer retention?
1. ABank A
2. BBank B
Read the passage below, then answer Q7–Q9
Based on the above data, answer the given subquestions.
Q7NAT5 Marks·Write the number
Key ↓
What is the mean score of the employee satisfaction index (not question) across the 10 employees?
Your answer:
Q8NAT5 Marks·Write the number
Key ↓
What is the NPS for the sample of 10 employees?
Your answer:
Q9NAT5 Marks·Write the number
Key ↓
What is mean score of each of the satisfaction question?
Your answer:

Official Key

Master Answer Key & Explanations

Official answer keys from IIT Madras BS past papers. Click any question to review.

Reveal Key

Q1B

Q2B

Q3B

Q4B

Q5A

Q6B

Q771

Q80

Q97.3

Questions and answer keys are reproduced from the official IIT Madras BS papers. Topics and repeated question types are BTechi’s own grouping. BTechi is not affiliated with IIT Madras.