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Market Research · Ad pretesting & product testing

8 questions · 12 marks · 3 papers

Answer key

Indian Institute of Technology Madras

BS Degree Programme · Examination & Study Paper

Market Research

Ad pretesting & product testing

Official Paper

Examination Instructions & Guidelines

Solve on notebook/paper first before checking solutions.
MCQ: Exactly 1 option is correct. Negative marking applies.
Scientific calculator allowed for all calculations.
Official answer key is sealed at the end of this sheet.

End Term · 31 Aug 2025 (FN)End Term

Q1MCQ2 Marks·Choose one option
Key ↓
When respondents are shown a capsule of ads, and then asked for which ads they remember seeing (without showing a list), we are measuring
1. ABrand standing
2. BUnaided ad recall
3. CAd persuasion
4. DBrand attachment
Q2MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. Clutter cut-through is an important measure of an ad’s effectiveness
1. ATRUE
2. BFALSE

End Term · 31 Aug 2025 (AN)End Term

Q3MCQ2 Marks·Choose one option
Asked 2 times Key ↓
Fill in the blanks here. In a ________, the respondents give the feedback about the product sample without knowing which brand it is
1. ALaddering exercise
2. BBlind product test
3. CSentence completion exercise
4. DTAT exercise
Q4MCQ2 Marks·Choose one option
Key ↓
When respondents are given first one sample, then another sample, and then asked for comparative feedback, it is known as
1. ALaddering exercise
2. BSequential monadic product testing
3. CSentence completion exercise
4. DConjoint analysis

Quiz 2 · 3 Aug 2025 (AN)Quiz 2

Read the passage below, then answer Q5–Q8
Please answer whether the given statements in the subquestions are true or false.
Q5MCQ1 Mark·Choose one option
Key ↓
Pretesting a finished ad is a way to ensure that media money is not wasted on an ineffective ad
1. ATRUE
2. BFALSE
Q6MCQ1 Mark·Choose one option
Asked 2 times Key ↓
Doing blind product testing can ensure that brand name does not influence the respondent’s feedback
1. ATRUE
2. BFALSE
Q7MCQ1 Mark·Choose one option
Key ↓
Persuasion is a key metric in ad pretesting
1. ATRUE
2. BFALSE
Q8MCQ1 Mark·Choose one option
Key ↓
Total ad recall can never be higher than total brand awareness
1. ATRUE
2. BFALSE

Official Key

Master Answer Key & Explanations

Official answer keys from IIT Madras BS past papers. Click any question to review.

Reveal Key

Q1B

Q2A

Q3B

Q4B

Q5A

Q6A

Q7A

Q8A

Questions and answer keys are reproduced from the official IIT Madras BS papers. Topics and repeated question types are BTechi’s own grouping. BTechi is not affiliated with IIT Madras.