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Market Research · Brand funnel data analysis

14 questions · 40 marks · 2 papers

Answer key

Indian Institute of Technology Madras

BS Degree Programme · Examination & Study Paper

Market Research

Brand funnel data analysis

Official Paper

Examination Instructions & Guidelines

Solve on notebook/paper first before checking solutions.
MCQ: Exactly 1 option is correct. Negative marking applies.
Scientific calculator allowed for all calculations.
Official answer key is sealed at the end of this sheet.

End Term · 31 Aug 2025 (FN)End Term

Read the passage below, then answer Q1–Q7
Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Q1MCQ2 Marks·Choose one option
Asked 2 times Key ↓
Which brand has the lowest gap between unaided and total awareness?
1. ABrand 8
2. BBrand 4
3. CBrand 3
4. DBrand 2
Q2MCQ2 Marks·Choose one option
Asked 4 times Key ↓
What is the trial to total awareness ratio for Brand 1?
1. A0.25
2. B1.37
3. C1.14
4. D0.96
Q3MCQ2 Marks·Choose one option
Asked 4 times Key ↓
What is the trial to total awareness ratio for Brand 3?
1. A0.46
2. B0.59
3. C0.33
4. D0.87
Q4MCQ2 Marks·Choose one option
Asked 4 times Key ↓
What is the lapsing ratio for Brand 5?
1. A0.79
2. B0.89
3. C1.45
4. D0.50
Q5MCQ2 Marks·Choose one option
Asked 4 times Key ↓
What is the lapsing ratio for Brand 6?
1. A0.33
2. B0.17
3. C1.61
4. D0.52
Q6MCQ5 Marks·Choose one option
Asked 2 times Key ↓
Which brand has the highest lapsing ratio?
1. ABrand 8
2. BBrand 4
3. CBrand 3
4. DBrand 2
Q7MCQ5 Marks·Choose one option
Asked 2 times Key ↓
Which brand has the lowest lapsing ratio?
1. ABrand 8
2. BBrand 4
3. CBrand 3
4. DBrand 2

End Term · 31 Aug 2025 (AN)End Term

Read the passage below, then answer Q8–Q14
Q8MCQ2 Marks·Choose one option
Asked 2 times Key ↓
Which brand has the lowest gap between unaided and total awareness?
1. ABrand E
2. BBrand J
3. CBrand F
4. DBrand A
Q9MCQ2 Marks·Choose one option
Asked 4 times Key ↓
What is the trial to total awareness ratio for Brand A?
1. A0.95
2. B0.12
3. C0.52
4. D1.07
Q10MCQ2 Marks·Choose one option
Asked 4 times Key ↓
What is the trial to total awareness ration for Brand C?
1. A0.68
2. B0.20
3. C1.53
4. D0.81
Q11MCQ2 Marks·Choose one option
Asked 4 times Key ↓
What is the lapsing ratio for Brand E?
1. A0.20
2. B0.33
3. C0.74
4. D1.01
Q12MCQ2 Marks·Choose one option
Asked 4 times Key ↓
What is the lapsing ratio for Brand F?
1. A0.55
2. B0.71
3. C0.33
4. D1.18
Q13MCQ5 Marks·Choose one option
Asked 2 times Key ↓
Which brand has the highest lapsing ratio?
1. ABrand E
2. BBrand J
3. CBrand F
4. DBrand A
Q14MCQ5 Marks·Choose one option
Asked 2 times Key ↓
Which brand has the lowest lapsing ratio?
1. ABrand A
2. BBrand B
3. CBrand C
4. DBrand D

Official Key

Master Answer Key & Explanations

Official answer keys from IIT Madras BS past papers. Click any question to review.

Reveal Key

Q1C

Q2A

Q3C

Q4D

Q5A

Q6D

Q7C

Q8B

Q9C

Q10B

Q11A

Q12C

Q13B

Q14D

Questions and answer keys are reproduced from the official IIT Madras BS papers. Topics and repeated question types are BTechi’s own grouping. BTechi is not affiliated with IIT Madras.