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Market Research · Sampling, statistics & market data

9 questions · 18 marks · 2 papers

Answer key

Indian Institute of Technology Madras

BS Degree Programme · Examination & Study Paper

Market Research

Sampling, statistics & market data

Official Paper

Examination Instructions & Guidelines

Solve on notebook/paper first before checking solutions.
MCQ: Exactly 1 option is correct. Negative marking applies.
Scientific calculator allowed for all calculations.
Official answer key is sealed at the end of this sheet.

End Term · 31 Aug 2025 (FN)End Term

Q1MCQ2 Marks·Choose one option
Asked 2 times Key ↓
Which of the following is the appropriate test for testing the means of multiple independent samples?
1. AANOVA
2. BChi-square
3. CKolmogorov Smirnov
4. DCorrelation
Q2MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. Convenience sampling is a kind of probability sampling
1. ATRUE
2. BFALSE
Q3MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. Median is the value that comes most frequently in the dataset
1. ATRUE
2. BFALSE

End Term · 31 Aug 2025 (AN)End Term

Q4MCQ2 Marks·Choose one option
Asked 2 times Key ↓
Which of the following is the appropriate test for testing the means of two independent samples?
1. AT-test
2. BChi-square
3. CKolmogorov Smirnov
4. DCorrelation
Q5MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. AIR stands for Average Issue Readership
1. ATRUE
2. BFALSE
Q6MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. OTS stands for Opportunity To See
1. ATRUE
2. BFALSE
Q7MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. The golden rule for sample size as per Central Limit Theorem is that n should be atleast 30
1. ATRUE
2. BFALSE
Q8MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. Retail audits can be used to understand the profile of the end consumer of a brand
1. ATRUE
2. BFALSE
Q9MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. Consumer panels include a sample of retail outlets
1. ATRUE
2. BFALSE

Official Key

Master Answer Key & Explanations

Official answer keys from IIT Madras BS past papers. Click any question to review.

Reveal Key

Q1A

Q2B

Q3B

Q4A

Q5A

Q6A

Q7A

Q8B

Q9B

Questions and answer keys are reproduced from the official IIT Madras BS papers. Topics and repeated question types are BTechi’s own grouping. BTechi is not affiliated with IIT Madras.