Indian Institute of Technology Madras
BS Degree Programme · Examination & Study Paper
Business Data Management
Market potential & strategy
Examination Instructions & Guidelines
- Solve on notebook/paper first before checking solutions.
- MCQ: Exactly 1 option is correct. Negative marking applies.
- MSQ: One or more options correct. Select all to score.
- Scientific calculator allowed for all calculations.
- Official answer key is sealed at the end of this sheet.
End Term · 31 Aug 2025 (FN)End Term
- Q1MCQ1 Mark·Choose one option
In a saturated market where 75% of existing customers show upgrade interest but new customer acquisition is limited, what should companies prioritize?
- AAggressive new customer acquisition campaigns
- BGeographic expansion to untapped markets
- CUpgrade incentives and retention programs for existing customers
- DPrice reduction strategies
- Q2MCQ1 Mark·Choose one option
Which of the following best describes a lead indicator?
- AA metric that reflects past performance
- BA measure used to predict future trends
- CA statistic that measures current output
- DA financial result already realized
End Term · 31 Aug 2025 (AN)End Term
- Q3MCQ1 Mark·Choose one option
Which of the following is primarily used as a surrogate indicator?
- ADirect sales data
- BNumber of vehicle registrations to estimate automobile market size
- CCustomer survey responses
- DCompany financial statements
- Q4MCQ1 Mark·Choose one option
A niche market strategy focuses on:
- ABroad customer segments with general needs
- BSpecific customer groups with specialized needs
- CMass production for cost efficiency
- DGeographic expansion
- Q5MCQ1 Mark·Choose one option
For a company facing declining market share, which strategy would be most appropriate?
- AMaintain current pricing
- BReduce marketing spend
- CAnalyze competitors and differentiate offerings
- DExit the market immediately
Quiz 2 · 3 Aug 2025 (AN)Quiz 2
- Q6MCQ1 Mark·Choose one option
Which of the following factors is most critical in determining the market potential for a new product ?
- AThe size of the target market and percentage of potential customers interested in the product.
- BHistorical sale data of unrelated products.
- CCost of production and distribution.
- DCurrent market share of existing products.
- Q7MSQ2 Marks·Choose all correct options
Which of the following statements best describes the difference between a niche market and a mass market?
- AA niche market targets a small, specific group of customers with specialized needs, while a mass market targets a large, broad group of customers with general needs.
- BA niche market involves offering lower-priced products to a wide audience, whereas a mass market involves offering high-end products to a small, exclusive group.
- CA niche market typically requires large-scale advertising campaigns to reach a broad audience, while a mass market relies on word-of-mouth and targeted marketing.
- DA niche market focuses on standard products that appeal to everyone, while a mass market customizes products to fit individual customer preferences.
End Term · 13 Apr 2025 (FN)End Term
- Q8MCQ1 Mark·Choose one option
In a saturated smartphone market where 70% of current users express interest in upgrading their phones in the next two months, and the no. of new smartphone users remain unchanged, what should companies/manufacturers prioritize?
- AExpand distribution channels to reach untapped geographic regions.
- BFocus on females as their target customers.
- CInvest in research and development to create innovative features for new customers.
- DDevelop targeted upgrade incentives and promotions for current users looking to replace their old devices
- Q9MCQ1 Mark·Choose one option
Which of the following factors is most critical in determining the market potential for a new product ?
- AThe size of the target market and percentage of potential customers interested in the product.
- BHistorical sale data of unrelated products.
- CCost of production and distribution.
- DCurrent market share of existing products.
End Term · 22 Dec 2024 (AN)End Term
- Q10MCQ1 Mark·Choose one option
Which of the following factors is most critical in determining the market potential for a new product?
- AThe size of the target market and percentage of potential customers interested in the product.
- BHistorical sale data of unrelated products.
- CCost of production and distribution.
- DCurrent market share of existing products.