Indian Institute of Technology Madras
BS Degree Programme · Examination & Study Paper
Business Data Management
Most repeated questions
Examination Instructions & Guidelines
- Solve on notebook/paper first before checking solutions.
- MCQ: Exactly 1 option is correct. Negative marking applies.
- MSQ: One or more options correct. Select all to score.
- NAT: Numerical response. No negative marking.
- Scientific calculator allowed for all calculations.
- Official answer key is sealed at the end of this sheet.
Type 1 · asked 5 times · Sales data analysis
Compute market share (%) of products from a sales table
Read the passage below, then answer Q1–Q2
Based on the sample data answer the given subquestions.
Q1MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓What is the market share of Product B as a percentage of total sale amount?
- A17.5
- B16.2
- C18.2
- D19.3
- Q2MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
What percentage of total market share do products C and E hold together?
- A29.8%
- B44%
- C39.8%
- D49.1%
Read the passage below, then answer Q3
Smartphone Sales Analysis (Units in thousands):

Based on the above data, answer the given subquestions.
Q3MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (AN)Key ↓What is Orange's market share by revenue?
- A18.5%
- B21.2%
- C32.0%
- D36.4%
Read the passage below, then answer Q4–Q5
Based on the following sales data, answer the given subquestions
Product Sales Data (Rs. in thousands):
Product A: 45,000
Product B: 32,000
Product C: 58,000
Product D: 28,000
Product E: 37,000
Q4MCQ2 Marks·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓What is the market share of Product C as a percentage?
- A27.5%
- B29.0%
- C30.5%
- D32.0%
- Q5MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓
Which product has the second-highest market share?
- AProduct A
- BProduct B
- CProduct D
- DProduct E
Type 2 · asked 4 times · Sales data analysis
Compute total revenue from units sold and unit prices
Read the passage below, then answer Q6
Based on following data, answer the given subquestions:
Q6MCQ2 Marks·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓The total revenue of the firm is:
- A97290
- B98390
- C96480
- D97560
Read the passage below, then answer Q7
Based on following data, answer the given subquestions:
Q7MCQ2 Marks·Choose one optionEnd Term · 13 Apr 2025 (FN)Key ↓The total revenue of the firm is:
- A67125
- B66895
- C65285
- D67565
Read the passage below, then answer Q8
Smartphone Sales Analysis (Units in thousands):

Based on the above data, answer the given subquestions.
Q8MCQ2 Marks·Choose one optionEnd Term · 31 Aug 2025 (AN)Key ↓Which brand has the highest total annual revenue?
- ASamsing
- BOrange
- CTwoPlus
- DZiome
Read the passage below, then answer Q9
Q9NAT2 Marks·Write the numberEnd Term · 31 Aug 2025 (FN)Key ↓What is the total monthly revenue?
Your answer:
Type 3 · asked 4 times · Manufacturing & OEE
Calculate Overall Equipment Effectiveness (OEE)
Read the passage below, then answer Q10
Based on the data in the table, Calculate the missing values X1, X2, X3 & X4
Q10NAT1.25 Marks·Write the numberEnd Term · 22 Dec 2024 (AN)Key ↓Enter the value X4 __________
Your answer:Read the passage below, then answer Q11
Based on the data in the table, Calculate the missing values X1, X2, X3 & X4 and answer the given subquestions.
Q11NAT1.5 Marks·Write the numberEnd Term · 13 Apr 2025 (FN)Key ↓X4 (in%):
Your answer:- Q12NAT2 Marks·Write the numberQuiz 2 · 3 Aug 2025 (AN)Key ↓
Your answer: Read the passage below, then answer Q13
Based on the following product data, answer the given subquestions:
Planned Production Hours: 480
Lost Time Hours: 48
Design Speed: 200 units/hour
Actual Speed: 180 units/hour
Total Units Produced: 77,760
Good Units: 74,772
Q13NAT2 Marks·Write the numberEnd Term · 31 Aug 2025 (FN)Key ↓Calculate Overall Equipment Effectiveness (OEE) (in %)
Your answer:
Type 4 · asked 3 times · Market potential & strategy
Most critical factor for the market potential of a new product
- Q14MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
Which of the following factors is most critical in determining the market potential for a new product?
- AThe size of the target market and percentage of potential customers interested in the product.
- BHistorical sale data of unrelated products.
- CCost of production and distribution.
- DCurrent market share of existing products.
- Q15MCQ1 Mark·Choose one optionEnd Term · 13 Apr 2025 (FN)Key ↓
Which of the following factors is most critical in determining the market potential for a new product ?
- AThe size of the target market and percentage of potential customers interested in the product.
- BHistorical sale data of unrelated products.
- CCost of production and distribution.
- DCurrent market share of existing products.
- Q16MCQ1 Mark·Choose one optionQuiz 2 · 3 Aug 2025 (AN)Key ↓
Which of the following factors is most critical in determining the market potential for a new product ?
- AThe size of the target market and percentage of potential customers interested in the product.
- BHistorical sale data of unrelated products.
- CCost of production and distribution.
- DCurrent market share of existing products.
Type 5 · asked 3 times · Excel tools & charts
Which task is NOT done with a pivot table
- Q17MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
Which of the following is typically NOT performed when using a pivot table in data analysis ?
- AFiltering data to display only specific records.
- BCreating new records in the original dataset.
- CGrouping data by categories or fields to analyze trends and patterns.
- DSummarizing data by aggregating values, such as sum, count, or average.
- Q18MCQ1 Mark·Choose one optionQuiz 2 · 3 Aug 2025 (AN)Key ↓
Which of the following is typically NOT performed when using a pivot table in data analysis ?
- AFiltering data to display only specific records.
- BCreating new records in the original dataset.
- CGrouping data by categories or fields to analyze trends and patterns.
- DSummarizing data by aggregating values, such as sum, count, or average.
- Q19MSQ2 Marks·Choose all correct optionsEnd Term · 31 Aug 2025 (FN)Key ↓
Which of the following is NOT a typical function of pivot tables?
- ASummarizing large datasets
- BCreating new records in source data
- CGrouping data by categories
- DCalculating aggregated values
Type 6 · asked 3 times · HR analytics & hiring
HR form listing budget, skills and capabilities (Indent / job description)
- Q20MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
A form created by HR that outlines the budgetary details, skills and capabilities required etc. is called
- AIndent
- BJob Description
- CEmployee Referral
- DAppraisal
Read the passage below, then answer Q21
Match the following

Based on the above data, answer the given subquestions.
Q21MCQ1 Mark·Choose one optionEnd Term · 13 Apr 2025 (FN)Key ↓A form created by HR that outlines the budgetary details, skills and capabilities required etc.
- AAppraisal
- BIndent
- CEmployee referral
- DNone of these
- Q22MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (AN)Key ↓
A document outlining job requirements, budget, and skills needed is called:
- AJob Description
- BIndent
- CAppraisal Form
- DPerformance Review
Type 7 · asked 3 times · FinTech & payments
Compute net profit of a payments firm from fees, interest and defaults
- Q23MCQ2 Marks·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
PePhone is a FinTech firm that processes payments. Following are sources of revenue for the company – 3.5% of transaction amount as transaction fee from merchant for all types of transactions (credit and debit), 18% p.a. interest on credit transactions and incurs a loss of credit if not paid back. Calculate the overall profit for the company based on the below table – (Assume payback of credit in a year) Note: Declined transactions will not get credit but customers will complete the payment through PePhone using their bank details.

- A–167.50
- B– 211.0
- C– 197.74
- D– 162.18
- Q24MCQ2 Marks·Choose one optionEnd Term · 13 Apr 2025 (FN)Key ↓
PePhone is a FinTech firm that processes payments. Following are sources of revenue for the company – 3.5% of transaction amount as transaction fee from merchant for all types of transactions (credit and debit), 18% p.a. interest on credit transactions and incurs a loss of credit if not paid back. Calculate the overall profit for the company based on the below table – (Assume payback of credit in a year) Note: Declined transactions will not get credit but customers will complete the payment through PePhone using their bank details.

- A– 211.0
- B– 192.72
- C–131.94
- D– 162.18
- Q25NAT2 Marks·Write the numberEnd Term · 31 Aug 2025 (AN)Key ↓
DigitalPay earns revenue as follows: - 2.5% transaction fee on all payments - 15% annual interest on credit transactions - 8% loss rate on credit (unpaid amounts) March transactions: Debit payments: Rs.10,00,000 Credit payments: Rs.5,00,000 Credit defaults: Rs.40,000 Calculate net profit for March:
Your answer:
Type 8 · asked 3 times · Sales data analysis
Revenue share or ratio of a product group
Read the passage below, then answer Q26
Based on following data, answer the given subquestions:
Q26MCQ2 Marks·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓What is the ratio of Widget sale to that of Gadget Sales?
- A0.51
- B0.42
- C0.35
- D0.67
Read the passage below, then answer Q27
Based on following data, answer the given subquestions:
Q27MCQ1 Mark·Choose one optionEnd Term · 13 Apr 2025 (FN)Key ↓What percentage of total revenue do Widgets contribute?
- A30.1%
- B42.4%
- C25.6%
- D35.5%
Read the passage below, then answer Q28
Q28MCQ1 Mark·Choose one optionQuiz 2 · 3 Aug 2025 (AN)Key ↓What percentage of total revenue do the SKUs LAP004 and LAP005 contribute together?
- A10%
- B20%
- C15%
- D25%
Type 9 · asked 3 times · Manufacturing & OEE
Calculate Quality % from good units and units produced
Read the passage below, then answer Q29
Based on the data in the table, Calculate the missing values X1, X2, X3 & X4
Q29NAT1.25 Marks·Write the numberEnd Term · 22 Dec 2024 (AN)Key ↓Enter the value X3 __________
Your answer:Read the passage below, then answer Q30
Based on the data in the table, Calculate the missing values X1, X2, X3 & X4 and answer the given subquestions.
Q30NAT1.5 Marks·Write the numberEnd Term · 13 Apr 2025 (FN)Key ↓X3 (in%):
Your answer:Read the passage below, then answer Q31
TechCorp Manufacturing Data for March 2024:
Week 1: Planned 500 units, Produced 480 units, Defects 24
Week 2: Planned 520 units, Produced 500 units, Defects 20
Week 3: Planned 480 units, Produced 465 units, Defects 18
Week 4: Planned 550 units, Produced 530 units, Defects 25
Based on the above data, answer the given subquestions.
Q31NAT2 Marks·Write the numberEnd Term · 31 Aug 2025 (AN)Key ↓Calculate the overall Quality percentage for March (in %)
Your answer:
Type 10 · asked 3 times · Excel tools & charts
Excel function to look up a value in another table (VLOOKUP)
- Q32MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
Which Excel function can be used to search for a certain value from another table and retrieve a reference value based on the original table data?
- ASUM
- BIF
- CLINEST
- DVLOOKUP
- Q33MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (AN)Key ↓
Which Excel function would you use to find a value in the first column of a table and return a value from a specified column?
- AINDEX
- BMATCH
- CVLOOKUP
- DHLOOKUP
- Q34MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓
Which Excel function would you use to find a value in the first column of a table and return a value from a specified column?
- AINDEX
- BMATCH
- CVLOOKUP
- DHLOOKUP
Type 11 · asked 3 times · Excel tools & charts
What the Excel SUBTOTAL function does on filtered data
- Q35MSQ2 Marks·Choose all correct optionsEnd Term · 13 Apr 2025 (FN)Key ↓
In Excel, the SUBTOTAL function is used to perform calculations on a filtered range of data. Which of the following statements about the SUBTOTAL function is correct?
- ASUBTOTAL can only calculate the sum of a range and ignores hidden rows in the filtered data.
- BSUBTOTAL can perform various calculations, including sum, average, count, and more, and it ignores rows hidden by filters.
- CSUBTOTAL performs calculations only on rows that are manually hidden, not those hidden by filters.
- DSUBTOTAL can calculate results based on data in any worksheet, regardless of whether the data is visible or hidden.
- Q36MCQ1 Mark·Choose one optionQuiz 2 · 3 Aug 2025 (AN)Key ↓
In Excel, the SUBTOTAL function is used to perform calculations on a filtered range of data. Which of the following statements about the SUBTOTAL function is correct?
- ASUBTOTAL can only calculate the sum of a range and ignores hidden rows in the filtered data.
- BSUBTOTAL can perform various calculations, including sum, average, count, and more, and it ignores rows hidden by filters.
- CSUBTOTAL performs calculations only on rows that are manually hidden, not those hidden by filters.
- DSUBTOTAL can calculate results based on data in any worksheet, regardless of whether the data is visible or hidden.
- Q37MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓
Which Excel function would you use to calculate the average of a filtered range, ignoring hidden rows?
- AAVERAGE
- BSUBTOTAL
- CAGGREGATE
- DFILTER
Type 12 · asked 3 times · Excel tools & charts
Choose the right chart type for a scenario
- Q38MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
Which of the following scenarios can be best expressed through a Bar chart?
- AComparing expenditure trends of students.
- BComparing no. of scooter owners, no of bike owners vis- a- vis no of car owners.
- CShowing relationship between temperature and time of the day.
- DAnalyzing correlation between no. of hours students study and their scores in exam
- Q39MCQ1 Mark·Choose one optionQuiz 2 · 3 Aug 2025 (AN)Key ↓
Which chart can be used to represent the intensity or size of a data ?
- AScatter Plot
- BBubble Chart
- CHistogram
- DBox Plot
- Q40MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓
Which chart type is most appropriate for showing the relationship between two continuous variables?
- ABar chart
- BPie chart
- CScatter plot
- DHistogram
Type 13 · asked 3 times · A/B testing & e-commerce
Interpret A/B test results table for control vs treatment
- Q41MCQ2 Marks·Choose one optionEnd Term · 13 Apr 2025 (FN)Key ↓
PayBuddy conducted an A/B test to understand if their new Funding Instrument recommendation strategy works well. Following are the details of the control and treatment groups. From the given table, which of the following statements are true? i. Value of Credit transactions increased with the new recommendation strategy ii. Value of Debit transactions increased with the new recommendation strategy iii. Value of both Credit and Debit transactions increased with the new recommendation strategy iv. Value of Credit transactions decreased with the new recommendation strategy v. Value of Debit transactions decreased with the new recommendation strategy

- ABoth (i) & (v)
- BOnly (iii)
- COnly (i)
- DBoth (ii) & (iv)
- EOnly (v)
- Q42MCQ2 Marks·Choose one optionEnd Term · 31 Aug 2025 (AN)Key ↓
E-commerce A/B Test Results: Version A (Control): 1000 visitors, 50 purchases, Avg order value Rs.1,200 Version B (Treatment): 1000 visitors, 65 purchases, Avg order value Rs.1,150 Which metric shows improvement in Version B?
- AConversion rate only
- BAverage order value only
- CBoth conversion rate and total revenue
- DNeither metric improved
- Q43MCQ2 Marks·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓

- ATreatment improved both metrics
- BTreatment improved conversion but reduced transaction value
- CControl performed better on all metrics
- DNo significant difference between groups
Type 14 · asked 2 times · Economy, demand & expenditure data
Circular flow: what firms provide to households / factor market
- Q44MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
In the context of economic flow, what do firms provide to households in exchange for labour?
- AServices
- BCapital
- CWages
- DGoods
- Q45MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓
In the context of economic circular flow, what do firms primarily provide to the factor market?
- AGoods and services
- BWages and rent
- CRaw materials
- DCapital investment
Type 15 · asked 2 times · Economy, demand & expenditure data
Government vs non-government sources of economic data
- Q46MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
Which of the following is NOT a government source of economic data mentioned in the segment?
- AEconomic Census
- BPeriodic Labour Force Survey (PLFS)
- CPurchasing Managers' Index (PMI)
- DNational Sample Survey
- Q47MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓
Which of the following is a non-government source of economic data in India?
- ANational Sample Survey (NSS)
- BEconomic Census
- CCentre for Monitoring Indian Economy (CMIE)
- DAnnual Survey of Industries (ASI)
Type 16 · asked 2 times · Economy, demand & expenditure data
Interpret a bimodal distribution in spending data
- Q48MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
What implication does a bimodal distribution in household transportation expenditure data point to?
- AMost households spend a similar amount on transportation
- BThere are two distinct groups of households based on transportation spending
- CTransportation expenditure is evenly distributed across all households
- DThere is a negative correlation between income and transportation spending
- Q49MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓
What does a bimodal distribution in consumer spending data typically indicate?
- AUniform spending across all consumers
- BTwo distinct consumer groups with different spending patterns
- CRandom spending behavior
- DDeclining consumer confidence
Type 17 · asked 2 times · Inventory & supply chain
What Days of Sales of Inventory indicates
- Q50MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
What does the Days of Sales of Inventory indicate?
- AThe average number of days required by a company to turn its inventory into sales.
- BThe number of days when inventory is zero in a year
- CTotal number of days when inventory sales is zero due to lack of inventory
- DThe average number of inventory stockout days in a month
- Q51MCQ1 Mark·Choose one optionEnd Term · 13 Apr 2025 (FN)Key ↓
What does the Days of Sales of Inventory indicate?
- AThe average number of days required by a company to turn its inventory into sales.
- BThe number of days when inventory is zero in a year
- CTotal number of days when inventory sales is zero due to lack of inventory
- DThe average number of inventory stockout days in a month
Type 18 · asked 2 times · A/B testing & e-commerce
Identify test and control groups in an A/B test
- Q52MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
Swyft, a new taxi aggregator platform has developed a new recommendation engine called “TinSage?” and they want to test the recommendation engine by doing an A/B test. Can you identify the test and control groups?
- ATest: Random recommendation; Control: TinSage recommendation
- BTest: Old model recommendation; Control: TinSage recommendation
- CTest: TinSage recommendation; Control: Old model recommendation
- DTest: Old model recommendation; Control: Random recommendation
- Q53MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (AN)Key ↓
In an A/B test for a mobile app redesign, the control group should receive:
- AThe new app design
- BThe current/original app design
- CA mix of old and new designs
- DNo app access
Type 19 · asked 2 times · A/B testing & e-commerce
Primary goal of an A/B test
- Q54MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
What is the primary goal of an A/B test?
- ATest the scalability of a model
- BCompare two or more versions of a product or model to identify the best performer
- CMeasure hardware resource utilization
- DValidate the hypothesis using historical data
- Q55MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓
What is the primary objective of conducting an A/B test?
- ATo test system scalability
- BTo compare performance of two or more variants
- CTo validate data quality
- DTo measure user satisfaction
Type 20 · asked 2 times · HR analytics & hiring
Rank job candidates by composite score
- Q56MCQ2 Marks·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓
Consider the following dataset:
Composite Score= Sum of all criteria on the same scale
Rank the above candidates and choose the correct ranking from the below options- APartha > Akanksha > Lavanya > Siva
- BAkanksha > Lavanya > Siva> Partha
- CPartha < Akanksha < Lavanya < Siva
- DAkanksha < Lavanya < Siva< Partha
- Q57MCQ2 Marks·Choose one optionEnd Term · 31 Aug 2025 (AN)Key ↓

- APriya > Raj > Nina > Sam
- BPriya > Sam >Raj >Nina
- CSam > Priya > Raj > Nina
- DNina > Priya > Raj > Sam
Type 21 · asked 2 times · Sales data analysis
Identify the product with a steadily increasing sales trend
Read the passage below, then answer Q58
Based on following data, answer the given subquestions:
Q58MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓Which product has a linearly increasing trend of sales
- AAccessory V
- BWidget G
- CAccessory U
- DGadget K
Read the passage below, then answer Q59
Based on following data, answer the given subquestions:
Q59MCQ2 Marks·Choose one optionEnd Term · 13 Apr 2025 (FN)Key ↓In terms of sales trend, which product has a continuously increasing trend?
- AGadget X
- BWidget A
- CWidget C
- DGadget Q
Type 22 · asked 2 times · Manufacturing & OEE
OEE table: find lost time from availability %
Read the passage below, then answer Q60
Based on the data in the table, Calculate the missing values X1, X2, X3 & X4
Q60NAT1.25 Marks·Write the numberEnd Term · 22 Dec 2024 (AN)Key ↓Enter the value X1 _________
Your answer:Read the passage below, then answer Q61
Based on the data in the table, Calculate the missing values X1, X2, X3 & X4 and answer the given subquestions.
Q61NAT1 Mark·Write the numberEnd Term · 13 Apr 2025 (FN)Key ↓X1:
Your answer:
Type 23 · asked 2 times · Manufacturing & OEE
OEE table: find actual machine speed from performance %
Read the passage below, then answer Q62
Based on the data in the table, Calculate the missing values X1, X2, X3 & X4
Q62NAT1.25 Marks·Write the numberEnd Term · 22 Dec 2024 (AN)Key ↓Enter the value X2 __________
Your answer:Read the passage below, then answer Q63
Based on the data in the table, Calculate the missing values X1, X2, X3 & X4 and answer the given subquestions.
Q63NAT1 Mark·Write the numberEnd Term · 13 Apr 2025 (FN)Key ↓X2:
Your answer:
Type 24 · asked 2 times · Manufacturing & OEE
Calculate Availability % from planned and lost time
Read the passage below, then answer Q64
TechCorp Manufacturing Data for March 2024:
Week 1: Planned 500 units, Produced 480 units, Defects 24
Week 2: Planned 520 units, Produced 500 units, Defects 20
Week 3: Planned 480 units, Produced 465 units, Defects 18
Week 4: Planned 550 units, Produced 530 units, Defects 25
Based on the above data, answer the given subquestions.
Q64NAT2 Marks·Write the numberEnd Term · 31 Aug 2025 (AN)Key ↓What is the average Availability assuming 8-hour shifts with 0.5 hours lost time per day? (in %)
Your answer:Read the passage below, then answer Q65
Based on the following product data, answer the given subquestions:
Planned Production Hours: 480
Lost Time Hours: 48
Design Speed: 200 units/hour
Actual Speed: 180 units/hour
Total Units Produced: 77,760
Good Units: 74,772
Q65NAT2 Marks·Write the numberEnd Term · 31 Aug 2025 (FN)Key ↓Calculate Availability (in %)
Your answer:
Type 25 · asked 2 times · Market potential & strategy
Strategy for a saturated market where users want upgrades
- Q66MCQ1 Mark·Choose one optionEnd Term · 13 Apr 2025 (FN)Key ↓
In a saturated smartphone market where 70% of current users express interest in upgrading their phones in the next two months, and the no. of new smartphone users remain unchanged, what should companies/manufacturers prioritize?
- AExpand distribution channels to reach untapped geographic regions.
- BFocus on females as their target customers.
- CInvest in research and development to create innovative features for new customers.
- DDevelop targeted upgrade incentives and promotions for current users looking to replace their old devices
- Q67MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓
In a saturated market where 75% of existing customers show upgrade interest but new customer acquisition is limited, what should companies prioritize?
- AAggressive new customer acquisition campaigns
- BGeographic expansion to untapped markets
- CUpgrade incentives and retention programs for existing customers
- DPrice reduction strategies
Type 26 · asked 2 times · FinTech & payments
How a FinTech firm should cut credit losses
- Q68MCQ1 Mark·Choose one optionEnd Term · 13 Apr 2025 (FN)Key ↓
If a FinTech company wants to cut down losses, which of the following should they do?
- ADecrease approval cutoff of credit score
- BIncrease interest rate
- CIncrease approval limit for loans
- DIncrease approval cutoff of credit score
- EGive more loans
- Q69MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓
To reduce credit losses, a FinTech company should:
- ADecrease credit score approval threshold
- BIncrease credit score approval threshold
- CEliminate credit checks
- DApprove all applications
Type 27 · asked 2 times · Economy, demand & expenditure data
Percentage change in total revenue when income rises
Read the passage below, then answer Q70
Based on the sample data given answer the subquestions.
Q70MCQ1 Mark·Choose one optionEnd Term · 13 Apr 2025 (FN)Key ↓Determine the percentage change in total revenue when income increases from Rs 15000 to Rs 25000.
- A41.2%
- B42%
- C42.5%
- D41.8%
- Q71NAT1 Mark·Write the numberQuiz 2 · 3 Aug 2025 (AN)Key ↓
Determine the percentage change in total revenue when income increases from Rs 15000 to Rs 25000. (upto 3 decimals, hint : if your ans is 98% then enter 0.98 as your answer). Income level 1 1) Income = Rs 15,000 2) Qty demanded = 60 units 3) Price per qty = Rs 40 Income level 2 1) Income = Rs 25,000 2) Qty demanded = 90 units 3) Price per qty = Rs 38
Your answer:
Type 28 · asked 2 times · Market potential & strategy
Niche market vs mass market
- Q72MSQ2 Marks·Choose all correct optionsQuiz 2 · 3 Aug 2025 (AN)Key ↓
Which of the following statements best describes the difference between a niche market and a mass market?
- AA niche market targets a small, specific group of customers with specialized needs, while a mass market targets a large, broad group of customers with general needs.
- BA niche market involves offering lower-priced products to a wide audience, whereas a mass market involves offering high-end products to a small, exclusive group.
- CA niche market typically requires large-scale advertising campaigns to reach a broad audience, while a mass market relies on word-of-mouth and targeted marketing.
- DA niche market focuses on standard products that appeal to everyone, while a mass market customizes products to fit individual customer preferences.
- Q73MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (AN)Key ↓
A niche market strategy focuses on:
- ABroad customer segments with general needs
- BSpecific customer groups with specialized needs
- CMass production for cost efficiency
- DGeographic expansion
Type 29 · asked 2 times · Inventory & supply chain
Find the SKU/product with the highest days of inventory
Read the passage below, then answer Q74
Q74MCQ2 Marks·Choose one optionQuiz 2 · 3 Aug 2025 (AN)Key ↓Which SKU has the highest Days of Inventory?
- ALAP002
- BLAP003
- CLAP006
- DLAP007
Read the passage below, then answer Q75
Q75MCQ1 Mark·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓Which product has the highest Days of Inventory?
- AAlpha
- BBeta
- CGamma
- DDelta
Type 30 · asked 2 times · HR analytics & hiring
Best hiring channel by cost per candidate selected
Read the passage below, then answer Q76
Company HiringSoft wants to recruit Software Engineers for its new project. The hiring manager was tasked with choosing the appropriate hiring channel. The manager collected previous hiring data (provided in the table below) to help narrow down the appropriate channel. All channels advertised for the vacant positions on the same day.

Based on the above data, answer the given subquestions
Q76MCQ1 Mark·Choose one optionEnd Term · 22 Dec 2024 (AN)Key ↓If the hiring manager has to go only with the parameter, cost per candidate selected, which would be the most appropriate channel?
- ADirect Company Website
- BPrint Ads
- CEmployee Referrals
- DSocial and Professional Media
- Q77MCQ2 Marks·Choose one optionEnd Term · 31 Aug 2025 (FN)Key ↓

- ACampus Hiring
- BJob Portal
- CEmployee Referral
- DSocial Media
Official KeyMaster Answer Key & Explanations
Official answer keys from IIT Madras BS past papers. Click any question to review.
Reveal KeyCollapse Key
Master Answer Key & Explanations
Official answer keys from IIT Madras BS past papers. Click any question to review.