Indian Institute of Technology Madras
BS Degree Programme · Examination & Study Paper
Business Data Management
Quiz 2 · 3 Aug 2025 (Afternoon)
Examination Instructions & Guidelines
- Solve on notebook/paper first before checking solutions.
- MCQ: Exactly 1 option is correct. Negative marking applies.
- MSQ: One or more options correct. Select all to score.
- NAT: Numerical response. No negative marking.
- Scientific calculator allowed for all calculations.
- Official answer key is sealed at the end of this sheet.
- Q1MCQ1 Mark·Choose one option

- AThe reference to cell B1 will adjust when the formula is copied to other cells.
- BThe reference to cell B1 is absolute and will not change when the formula is copied to other cells.
- CThe reference to cell A1 is absolute and will not change when the formula is copied to other cells.
- DThe reference to cell A1 is absolute, but reference to B1 is relative.
- Q2MCQ1 Mark·Choose one option
What are the roles that the Government plays in the economic circular flow model?
- AProducer and Consumer
- BModerator and Participant
- CBoth Producer and Consumer & Moderator and Participant
- DNone of these
- Q3MCQ1 Mark·Choose one option
Which of the following factors is most critical in determining the market potential for a new product ?
- AThe size of the target market and percentage of potential customers interested in the product.
- BHistorical sale data of unrelated products.
- CCost of production and distribution.
- DCurrent market share of existing products.
- Q4MCQ1 Mark·Choose one option
In Excel, the SUBTOTAL function is used to perform calculations on a filtered range of data. Which of the following statements about the SUBTOTAL function is correct?
- ASUBTOTAL can only calculate the sum of a range and ignores hidden rows in the filtered data.
- BSUBTOTAL can perform various calculations, including sum, average, count, and more, and it ignores rows hidden by filters.
- CSUBTOTAL performs calculations only on rows that are manually hidden, not those hidden by filters.
- DSUBTOTAL can calculate results based on data in any worksheet, regardless of whether the data is visible or hidden.
- Q5MCQ1 Mark·Choose one option
Which of the following is typically NOT performed when using a pivot table in data analysis ?
- AFiltering data to display only specific records.
- BCreating new records in the original dataset.
- CGrouping data by categories or fields to analyze trends and patterns.
- DSummarizing data by aggregating values, such as sum, count, or average.
- Q6MCQ1 Mark·Choose one option
Which chart can be used to represent the intensity or size of a data ?
- AScatter Plot
- BBubble Chart
- CHistogram
- DBox Plot
- Q7MCQ1 Mark·Choose one option
What does SOR refer to in e-commerce?
- ASales of Resource
- BSale or Return
- CSales of Return
- DSales on Regular
- Q8MSQ2 Marks·Choose all correct options
Which of the following statements best describes the difference between a niche market and a mass market?
- AA niche market targets a small, specific group of customers with specialized needs, while a mass market targets a large, broad group of customers with general needs.
- BA niche market involves offering lower-priced products to a wide audience, whereas a mass market involves offering high-end products to a small, exclusive group.
- CA niche market typically requires large-scale advertising campaigns to reach a broad audience, while a mass market relies on word-of-mouth and targeted marketing.
- DA niche market focuses on standard products that appeal to everyone, while a mass market customizes products to fit individual customer preferences.
- Q9NAT1 Mark·Write the number
Determine the percentage change in total revenue when income increases from Rs 15000 to Rs 25000. (upto 3 decimals, hint : if your ans is 98% then enter 0.98 as your answer). Income level 1 1) Income = Rs 15,000 2) Qty demanded = 60 units 3) Price per qty = Rs 40 Income level 2 1) Income = Rs 25,000 2) Qty demanded = 90 units 3) Price per qty = Rs 38
Your answer: - Q10NAT2 Marks·Write the number
Your answer: Read the passage below, then answer Q11–Q12

Based on the above data, answer the given subquestions.
Q11MCQ1.5 Marks·Choose one optionBased on this information, at what inventory level should you trigger a re-order for gear assemblies?
- AInitiate a re-order when the inventory level drops to 70 units
- BInitiate a re-order when the inventory level drops to 50 units
- CInitiate a re-order when the inventory level drops to 30 units
- DInitiate a re-order when the inventory level drops to 15 units
- Q12NAT1.5 Marks·Write the number
After how many days should you trigger a re-order
Your answer: Read the passage below, then answer Q13–Q15
Q13MCQ2 Marks·Choose one optionWhich SKU has the highest Days of Inventory?
- ALAP002
- BLAP003
- CLAP006
- DLAP007
- Q14MCQ2 Marks·Choose one option
If the profit margin for the sale of a laptop is 10%, what is the total profit earned from the sale of LAP005?
- A42505
- B40890
- C41782
- D40473
- Q15MCQ1 Mark·Choose one option
What percentage of total revenue do the SKUs LAP004 and LAP005 contribute together?
- A10%
- B20%
- C15%
- D25%