Indian Institute of Technology Madras
BS Degree Programme · Examination & Study Paper
Business Data Management
End Term · 31 Aug 2025 (Forenoon)
Examination Instructions & Guidelines
- Solve on notebook/paper first before checking solutions.
- MCQ: Exactly 1 option is correct. Negative marking applies.
- MSQ: One or more options correct. Select all to score.
- NAT: Numerical response. No negative marking.
- Scientific calculator allowed for all calculations.
- Official answer key is sealed at the end of this sheet.
- Q1MCQ1 Mark·Choose one option
In the context of economic circular flow, what do firms primarily provide to the factor market?
- AGoods and services
- BWages and rent
- CRaw materials
- DCapital investment
- Q2MCQ1 Mark·Choose one option
Which Excel function would you use to find a value in the first column of a table and return a value from a specified column?
- AINDEX
- BMATCH
- CVLOOKUP
- DHLOOKUP
- Q3MCQ1 Mark·Choose one option
Which of the following is a non-government source of economic data in India?
- ANational Sample Survey (NSS)
- BEconomic Census
- CCentre for Monitoring Indian Economy (CMIE)
- DAnnual Survey of Industries (ASI)
- Q4MCQ1 Mark·Choose one option
What does a bimodal distribution in consumer spending data typically indicate?
- AUniform spending across all consumers
- BTwo distinct consumer groups with different spending patterns
- CRandom spending behavior
- DDeclining consumer confidence
- Q5MCQ1 Mark·Choose one option
In a saturated market where 75% of existing customers show upgrade interest but new customer acquisition is limited, what should companies prioritize?
- AAggressive new customer acquisition campaigns
- BGeographic expansion to untapped markets
- CUpgrade incentives and retention programs for existing customers
- DPrice reduction strategies
- Q6MCQ1 Mark·Choose one option
Days Sales Outstanding (DSO) primarily measures:
- AAverage time to convert inventory to sales
- BAverage time to collect accounts receivable
- CAverage time to pay suppliers
- DAverage production cycle time
- Q7MCQ1 Mark·Choose one option
Which chart type is most appropriate for showing the relationship between two continuous variables?
- ABar chart
- BPie chart
- CScatter plot
- DHistogram
- Q8MCQ1 Mark·Choose one option
Internal Pool Sourcing refers to:
- AHiring external consultants
- BFilling positions from within the organization
- COutsourcing recruitment processes
- DCreating talent pools for future hiring
- Q9MCQ1 Mark·Choose one option
To reduce credit losses, a FinTech company should:
- ADecrease credit score approval threshold
- BIncrease credit score approval threshold
- CEliminate credit checks
- DApprove all applications
- Q10MCQ1 Mark·Choose one option
A customer purchases on ClipKart using HFCD Credit Card via PayBlade. What is the correct payment flow sequence?
- ACustomer → HFCD → ClipKart
- BCustomer → HFCD → PayBlade → ClipKart
- CCustomer → PayBlade → HFCD → ClipKart
- DCustomer → ClipKart → HFCD → PayBlade
- Q11MCQ1 Mark·Choose one option
Personalized recommendations on e-commerce platforms primarily aim to:
- AIncrease website traffic
- BReduce server load
- CImprove conversion rates based on user behavior
- DStandardize user experience
- Q12MCQ1 Mark·Choose one option
Which of the following best describes a lead indicator?
- AA metric that reflects past performance
- BA measure used to predict future trends
- CA statistic that measures current output
- DA financial result already realized
- Q13MCQ1 Mark·Choose one option
Which Excel function would you use to calculate the average of a filtered range, ignoring hidden rows?
- AAVERAGE
- BSUBTOTAL
- CAGGREGATE
- DFILTER
- Q14MCQ1 Mark·Choose one option
What is the primary objective of conducting an A/B test?
- ATo test system scalability
- BTo compare performance of two or more variants
- CTo validate data quality
- DTo measure user satisfaction
- Q15MSQ2 Marks·Choose all correct options
Which of the following is NOT a typical function of pivot tables?
- ASummarizing large datasets
- BCreating new records in source data
- CGrouping data by categories
- DCalculating aggregated values
- Q16MCQ2 Marks·Choose one option

- ATreatment improved both metrics
- BTreatment improved conversion but reduced transaction value
- CControl performed better on all metrics
- DNo significant difference between groups
- Q17MCQ2 Marks·Choose one option

- ACampus Hiring
- BJob Portal
- CEmployee Referral
- DSocial Media
Read the passage below, then answer Q18–Q19
Based on the following sales data, answer the given subquestions
Product Sales Data (Rs. in thousands):
Product A: 45,000
Product B: 32,000
Product C: 58,000
Product D: 28,000
Product E: 37,000
Q18MCQ2 Marks·Choose one optionWhat is the market share of Product C as a percentage?
- A27.5%
- B29.0%
- C30.5%
- D32.0%
- Q19MCQ1 Mark·Choose one option
Which product has the second-highest market share?
- AProduct A
- BProduct B
- CProduct D
- DProduct E
Read the passage below, then answer Q20–Q21
Q20NAT2 Marks·Write the numberWhat is the total monthly revenue?
Your answer:- Q21MCQ1 Mark·Choose one option
Which product has the highest Days of Inventory?
- AAlpha
- BBeta
- CGamma
- DDelta
Read the passage below, then answer Q22–Q23
Based on the following product data, answer the given subquestions:
Planned Production Hours: 480
Lost Time Hours: 48
Design Speed: 200 units/hour
Actual Speed: 180 units/hour
Total Units Produced: 77,760
Good Units: 74,772
Q22NAT2 Marks·Write the numberCalculate Availability (in %)
Your answer:- Q23NAT2 Marks·Write the number
Calculate Overall Equipment Effectiveness (OEE) (in %)
Your answer: