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Market Research · Quiz 2 · 3 Aug 2025 (Afternoon)

24 questions · 50 marks · 60 min

Answer key Take as mock

Indian Institute of Technology Madras

BS Degree Programme · Examination & Study Paper

Market Research

Quiz 2 · 3 Aug 2025 (Afternoon)

Official Paper

Examination Instructions & Guidelines

Solve on notebook/paper first before checking solutions.
MCQ: Exactly 1 option is correct. Negative marking applies.
NAT: Numerical response. No negative marking.
Scientific calculator allowed for all calculations.
Official answer key is sealed at the end of this sheet.

Read the passage below, then answer Q1–Q10
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
Q1MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Finding out how well the new ad will cut through the clutter on TV
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q2MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Understanding whether the retailers are happy with the service provided by the salesmen from the company and the distributors
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q3MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Understanding whether the distributors will be ready to stock a new product from the company
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q4MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Finding out how likely the customers are to recommend our product or service
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q5MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Finding out whether the package of benefits promised in the new offering is relevant to the target audience
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q6MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Feedback on the perquisites given to the personnel in the organization
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q7MCQ2 Marks·Choose one option
Asked 11 times Key ↓
How interesting is the creative route of the proposed new ad?
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q8MCQ2 Marks·Choose one option
Asked 11 times Key ↓
How well differentiated is the benefit promise of a proposed new offering?
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q9MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Extent of liking for the new product offering when tasted
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q10MCQ2 Marks·Choose one option
Asked 11 times Key ↓
The list of brands that consumers consider to be of good quality
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Read the passage below, then answer Q11–Q20
Please answer whether the given statements in the subquestions are true or false.
Q11MCQ1 Mark·Choose one option
Asked 3 times Key ↓
Unaided awareness is always the same as the list of brands that the consumer considers before buying
1. ATRUE
2. BFALSE
Q12MCQ1 Mark·Choose one option
Key ↓
Level of consumer involvement pertains to the category as a whole and not to specific brands
1. ATRUE
2. BFALSE
Q13MCQ1 Mark·Choose one option
Asked 3 times Key ↓
Consumers will not buy a brand if they are not aware of it at the unaided level
1. ATRUE
2. BFALSE
Q14MCQ1 Mark·Choose one option
Key ↓
We would always expect a low degree of correlation between NPS and the intention to continue with the brand
1. ATRUE
2. BFALSE
Q15MCQ1 Mark·Choose one option
Key ↓
Pretesting a finished ad is a way to ensure that media money is not wasted on an ineffective ad
1. ATRUE
2. BFALSE
Q16MCQ1 Mark·Choose one option
Asked 2 times Key ↓
Doing blind product testing can ensure that brand name does not influence the respondent’s feedback
1. ATRUE
2. BFALSE
Q17MCQ1 Mark·Choose one option
Key ↓
In retailer satisfaction studies, the commercial terms are not included in the questionnaire
1. ATRUE
2. BFALSE
Q18MCQ1 Mark·Choose one option
Key ↓
Persuasion is a key metric in ad pretesting
1. ATRUE
2. BFALSE
Q19MCQ1 Mark·Choose one option
Key ↓
When employees are willing to refer their friends to the same company, it is a good sign of high employee satisfaction
1. ATRUE
2. BFALSE
Q20MCQ1 Mark·Choose one option
Key ↓
Total ad recall can never be higher than total brand awareness
1. ATRUE
2. BFALSE
Q21MCQ5 Marks·Choose one option
Key ↓
Given below are the customer satisfaction study results of two banks. Which bank is likely to have better consumer retention?
1. ABank A
2. BBank B
Read the passage below, then answer Q22–Q24
Based on the above data, answer the given subquestions.
Q22NAT5 Marks·Write the number
Key ↓
What is the mean score of the employee satisfaction index (not question) across the 10 employees?
Your answer:
Q23NAT5 Marks·Write the number
Key ↓
What is the NPS for the sample of 10 employees?
Your answer:
Q24NAT5 Marks·Write the number
Key ↓
What is mean score of each of the satisfaction question?
Your answer:

Official Key

Master Answer Key & Explanations

Official answer keys from IIT Madras BS past papers. Click any question to review.

Reveal Key

Q1C

Q2G

Q3G

Q4B

Q5E

Q6F

Q7C

Q8E

Q9D

Q10A

Q11B

Q12A

Q13B

Q14B

Q15A

Q16A

Q17B

Q18A

Q19A

Q20A

Q21B

Q2271

Q230

Q247.3

Questions and answer keys are reproduced from the official IIT Madras BS papers. BTechi is not affiliated with IIT Madras.