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Market Research · End Term · 31 Aug 2025 (Afternoon)

18 questions · 50 marks · 90 min

Answer key Take as mock

Indian Institute of Technology Madras

BS Degree Programme · Examination & Study Paper

Market Research

End Term · 31 Aug 2025 (Afternoon)

Official Paper

Examination Instructions & Guidelines

Solve on notebook/paper first before checking solutions.
MCQ: Exactly 1 option is correct. Negative marking applies.
MSQ: One or more options correct. Select all to score.
Scientific calculator allowed for all calculations.
Official answer key is sealed at the end of this sheet.

Q1MCQ2 Marks·Choose one option
Asked 3 times Key ↓
A company that plans to get into pet grooming products wants to understand the emotional bond between the pet parent and the pet. What kind of study is required for this?
1. AQualitative research
2. BOnline quantitative research
3. CIn-person quantitative research
4. DDemand estimation study
Q2MCQ2 Marks·Choose one option
Asked 3 times Key ↓
A company that plans to get into pet grooming products wants to understand the grooming habits such as the proportion of pet parents who take the pet to a professional grooming salon, the proportion that does the grooming at home, the shampoo brand used etc. What kind of study is required for this?
1. AQualitative research
2. BQuantitative research
3. CProduct test
4. DLaddering technique
Q3MCQ2 Marks·Choose one option
Asked 2 times Key ↓
Fill in the blanks here. In a ________, the respondents give the feedback about the product sample without knowing which brand it is
1. ALaddering exercise
2. BBlind product test
3. CSentence completion exercise
4. DTAT exercise
Q4MCQ2 Marks·Choose one option
Key ↓
When respondents are given first one sample, then another sample, and then asked for comparative feedback, it is known as
1. ALaddering exercise
2. BSequential monadic product testing
3. CSentence completion exercise
4. DConjoint analysis
Q5MCQ2 Marks·Choose one option
Asked 2 times Key ↓
Which of the following is the appropriate test for testing the means of two independent samples?
1. AT-test
2. BChi-square
3. CKolmogorov Smirnov
4. DCorrelation
Read the passage below, then answer Q6–Q12
Q6MCQ2 Marks·Choose one option
Asked 2 times Key ↓
Which brand has the lowest gap between unaided and total awareness?
1. ABrand E
2. BBrand J
3. CBrand F
4. DBrand A
Q7MCQ2 Marks·Choose one option
Asked 4 times Key ↓
What is the trial to total awareness ratio for Brand A?
1. A0.95
2. B0.12
3. C0.52
4. D1.07
Q8MCQ2 Marks·Choose one option
Asked 4 times Key ↓
What is the trial to total awareness ration for Brand C?
1. A0.68
2. B0.20
3. C1.53
4. D0.81
Q9MCQ2 Marks·Choose one option
Asked 4 times Key ↓
What is the lapsing ratio for Brand E?
1. A0.20
2. B0.33
3. C0.74
4. D1.01
Q10MCQ2 Marks·Choose one option
Asked 4 times Key ↓
What is the lapsing ratio for Brand F?
1. A0.55
2. B0.71
3. C0.33
4. D1.18
Q11MCQ5 Marks·Choose one option
Asked 2 times Key ↓
Which brand has the highest lapsing ratio?
1. ABrand E
2. BBrand J
3. CBrand F
4. DBrand A
Q12MCQ5 Marks·Choose one option
Asked 2 times Key ↓
Which brand has the lowest lapsing ratio?
1. ABrand A
2. BBrand B
3. CBrand C
4. DBrand D
Q13MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. AIR stands for Average Issue Readership
1. ATRUE
2. BFALSE
Q14MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. OTS stands for Opportunity To See
1. ATRUE
2. BFALSE
Q15MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. The golden rule for sample size as per Central Limit Theorem is that n should be atleast 30
1. ATRUE
2. BFALSE
Q16MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. Retail audits can be used to understand the profile of the end consumer of a brand
1. ATRUE
2. BFALSE
Q17MCQ2 Marks·Choose one option
Key ↓
Please indicate true / false for the given statement. Consumer panels include a sample of retail outlets
1. ATRUE
2. BFALSE
Q18MSQ10 Marks·Choose all correct options
Asked 2 times Key ↓
Of the following terms, five are relevant in a quantitative brand health study. Please identify the five.
1. ABrand awareness
2. BLaddering of benefits
3. CBlind testing
4. DEmployee motivation
5. EBrand disposition
6. FLevel of consumer involvement in the category
7. GClutter cut-through
8. HTop of mind brand
9. IReliability testing
10. JBrands used in the past

Official Key

Master Answer Key & Explanations

Official answer keys from IIT Madras BS past papers. Click any question to review.

Reveal Key

Q1A

Q2B

Q3B

Q4B

Q5A

Q6B

Q7C

Q8B

Q9A

Q10C

Q11B

Q12D

Q13A

Q14A

Q15A

Q16B

Q17B

Q18A, E, F, H, J

Questions and answer keys are reproduced from the official IIT Madras BS papers. BTechi is not affiliated with IIT Madras.