Indian Institute of Technology Madras
BS Degree Programme · Examination & Study Paper
Design Thinking for Data-Driven App Development
Human-centred design (Don Norman)
Examination Instructions & Guidelines
- Solve on notebook/paper first before checking solutions.
- MCQ: Exactly 1 option is correct. Negative marking applies.
- Scientific calculator allowed for all calculations.
- Official answer key is sealed at the end of this sheet.
End Term · 31 Aug 2025 (FN)End Term
- Q1MCQ1 Mark·Choose one option
Which of the following are stages in the Double Diamond model of design? 1. Discover 2. Define 3. Develop 4. Deliver 5. Draw 6. Decide Select the correct answer from the options below:
- A1, 2, 3, and 5 only
- B2, 3, 4, and 6 only
- C1, 2, 3, and 4 only
- D1, 4, 5, and 6 only
- Q2MCQ1 Mark·Choose one option
- A1–iii, 2–ii, 3–i
- B1–i, 2–iii, 3–ii
- C1–ii, 2–i, 3–iii
- D1–iii, 2–i, 3–ii
- Q3MCQ1 Mark·Choose one option
As per Don Norman’s Law of Product Development, product launches are always accompanied by ______ and ______.
- ADeadlines; marketing campaigns
- BSchedules; budgets
- CPrototypes; customer reviews
- DDesigns; test reports
End Term · 31 Aug 2025 (AN)End Term
- Q4MCQ1 Mark·Choose one option
According to Don Norman, in Human-Centered Design (HCD), which of the following are key goals of the design process? 1. Meeting people’s needs 2. Ensuring the product is understandable and usable 3. Creating a positive and enjoyable user experience 4. Satisfy a large number of design constraints and concerns Select the correct answer from the options below:
- A1, 2, and 3 only
- B2, 3, and 4 only
- C1, 3, and 4 only
- D1, 2, 3, and 4
- Q5MCQ1 Mark·Choose one option
In the Double Diamond Design Process introduced by the British Design Council, the design journey involves two main divergence and convergence phases: one for identifying the right problem and another for developing the right solution. During this process, what do the X and Y axes most likely represent in the Double Diamond diagram?
- A
- B
- C
- D
- A
- Q6MCQ1 Mark·Choose one option
As per Don Norman’s Law of Product Development, product launches are always accompanied by ______ and ______.
- ADeadlines; marketing campaigns
- BSchedules; budgets
- CPrototypes; customer reviews
- DDesigns; test reports
Quiz 2 · 3 Aug 2025 (AN)Quiz 2
Useful Reference Data for this Paper
Q7MCQ1 Mark·Choose one optionAccording to Don Norman in The Design of Everyday Things, which of the following best reflects how Human-Centered Design (HCD) contributes to successful product development and market fit? 1. The understanding of people and the needs that the design is intended to meet primarily comes through observation. 2. The principle is to avoid specifying the problem as long as possible. 3. It promotes early, fixed specification of product requirements to speed up development. Select the correct option using the codes given below:
- A1 only
- B1 and 3 only
- C1 and 2 only
- D1, 2 and 3
- Q8MCQ1 Mark·Choose one option
According to Don Norman in The Design of Everyday Things, what strategic insights from product development are essential for creating market-ready offerings that ensure customer satisfaction and brand value? 1. The quality of customer service, maintenance, and upgrade support throughout the product lifecycle 2. Consideration of environmental impact across manufacturing, distribution, and end-of-life disposal 3. Cross-functional coordination between technical, business, and social teams to align product features with customer expectations Select the correct option using the codes given below:
- A1 and 2 only
- B1 and 3 only
- C2 and 3 only
- D1, 2 and 3