Indian Institute of Technology Madras
BS Degree Programme · Examination & Study Paper
Design Thinking for Data-Driven App Development
Analyze: Multi-Whys, journeys, HMW
Examination Instructions & Guidelines
- Solve on notebook/paper first before checking solutions.
- MCQ: Exactly 1 option is correct. Negative marking applies.
- Scientific calculator allowed for all calculations.
- Official answer key is sealed at the end of this sheet.
End Term · 31 Aug 2025 (FN)End Term
- Q1MCQ1 Mark·Choose one option
State whether the following statement is True or False: “A modified customer journey map includes emotional highs and lows, pain points, and opportunities identified during the Test phase in addition to the standard steps of the journey.”
- ATrue
- BFalse
End Term · 31 Aug 2025 (AN)End Term
- Q2MCQ1 Mark·Choose one option
The "5 Whys" technique was first described at which organization?
- AKawasaki
- BMitsubishi
- CToyota
- DYamaha
- Q3MCQ1 Mark·Choose one option
State whether the following statement is True or False: “A modified customer journey map includes emotional highs and lows, pain points, and opportunities identified during the Analyze phase in addition to the standard steps of the journey.”
- ATRUE
- BFALSE
Quiz 2 · 3 Aug 2025 (AN)Quiz 2
Useful Reference Data for this Paper
Q4MCQ1 Mark·Choose one optionIn the Analyze phase of Design Thinking, what is the primary purpose of using the Multi-Whys technique?
- ATo generate a wide range of innovative solutions by repeatedly asking "Why?"
- BTo dig deeper into the root cause of a user’s problem by repeatedly asking "Why?"
- CTo validate the design hypotheses by repeatedly asking "Why?"
- DTo test if the problem has already been solved by a competitor by repeatedly asking "Why?"
- Q5MCQ1 Mark·Choose one option
A common pitfall in applying the Multi-Why technique is:
- AReaching conclusions too rapidly without sufficient depth
- BAsking less than five Why questions to uncover innovative solutions
- CStopping the inquiry process before uncovering the design hypotheses
- DStopping the inquiry process before uncovering the true underlying issue
- Q6MCQ1 Mark·Choose one option
Why are “How Might We” (HMW) questions considered powerful tools in the Design Thinking process?
- AThey help designers avoid complex or ambiguous user problems
- BThey reframe negative problem statements into open-ended opportunities for creative solutions
- CThey translate user feedback into measurable KPIs to track design progress
- DThey enable the transformation of pain points into broad design challenges that promote exploration
- Q7MCQ1 Mark·Choose one option
In the ENV model for identifying conflicts of interest, which of the following correctly reflects the structure of a well-framed problem introduction?
- A
- B
- C
- D
- A