Indian Institute of Technology Madras
BS Degree Programme · Examination & Study Paper
Design Thinking for Data-Driven App Development
End Term · 31 Aug 2025 (Afternoon)
Examination Instructions & Guidelines
- Solve on notebook/paper first before checking solutions.
- MCQ: Exactly 1 option is correct. Negative marking applies.
- Scientific calculator allowed for all calculations.
- Official answer key is sealed at the end of this sheet.
- Q1MCQ1 Mark·Choose one option
Which of the following are core principles of Agile project management? 1. Customer collaboration over contract negotiation 2. Responding to change over following a plan 3. Comprehensive documentation over working software 4. Individuals and interactions over processes and tools Select the correct answer from the options below:
- A1, 2, and 3 only
- B1, 2, and 4 only
- C2, 3, and 4 only
- D1, 3, and 4 only
- Q2MCQ1 Mark·Choose one option
In Agile + Design Thinking, what are the benefits of running design sprints? 1. Quickly validate ideas before coding 2. Reduce waste from unwanted features 3. Ensure final designs are perfect before final release 4. Align the team on user needs Select the correct answer:
- A1, 2, and 3 only
- B1, 3, and 4 only
- C1, 2, and 4 only
- D2, 3, and 4 only
- Q3MCQ1 Mark·Choose one option
According to Don Norman, in Human-Centered Design (HCD), which of the following are key goals of the design process? 1. Meeting people’s needs 2. Ensuring the product is understandable and usable 3. Creating a positive and enjoyable user experience 4. Satisfy a large number of design constraints and concerns Select the correct answer from the options below:
- A1, 2, and 3 only
- B2, 3, and 4 only
- C1, 3, and 4 only
- D1, 2, 3, and 4
- Q4MCQ1 Mark·Choose one option
In the Double Diamond Design Process introduced by the British Design Council, the design journey involves two main divergence and convergence phases: one for identifying the right problem and another for developing the right solution. During this process, what do the X and Y axes most likely represent in the Double Diamond diagram?

- A

- B

- C

- D

- A
- Q5MCQ1 Mark·Choose one option
State whether the following statement is true or false “In UX design, while simplicity aims to reduce complexity, minimalism is about reducing the elements to a strict minimum.”
- ATRUE
- BFALSE
- Q6MCQ1 Mark·Choose one option
The "5 Whys" technique was first described at which organization?
- AKawasaki
- BMitsubishi
- CToyota
- DYamaha
- Q7MCQ1 Mark·Choose one option
State whether the following statement is True or False: “A modified customer journey map includes emotional highs and lows, pain points, and opportunities identified during the Analyze phase in addition to the standard steps of the journey.”
- ATRUE
- BFALSE
- Q8MCQ1 Mark·Choose one option
Which of the following scenarios best illustrates intrapreneurship?
- AAnanyaa, frustrated with corporate life, quits her job to start her own design consulting firm.
- BRohan, a marketing executive, creates a new customer loyalty app for his company and leads its rollout.
- CMohak’s firm hires an external agency to design an innovative supply chain system.
- DAastha, co-founder of a small startup, pitches his product idea to venture capitalists for funding.
- Q9MCQ1 Mark·Choose one option
As per Don Norman’s Law of Product Development, product launches are always accompanied by ______ and ______.
- ADeadlines; marketing campaigns
- BSchedules; budgets
- CPrototypes; customer reviews
- DDesigns; test reports
- Q10MCQ1 Mark·Choose one option
When testing a prototype, which of the following practices align with effective user testing principles? 1. Select participants who closely match the target population. 2. Test prototypes in conditions that mimic real-world use as closely as possible. 3. Use paired participants occasionally to encourage open discussion of thoughts and frustrations. How many of the above statements are correct?
- AOnly 1
- BOnly 2
- CAll 3
- DNone
- Q11MCQ1 Mark·Choose one option
During a design thinking hackathon promotion, the organizing team spent ₹15,000 on general outreach and an additional ₹8,400 to boost a specific social media post. That boosted post alone resulted in 300 registration app installs. What was the Cost Per Install (CPI)?
- A₹50.00 per install
- B₹78.00 per install
- C₹28.00 per install
- D₹36.00 per install
- Q12MCQ1 Mark·Choose one option
In practical web design, applying the peak-end rule means focusing on:
- ALoading speed and bounce rate metrics only
- BCreating a highly engaging moment during the experience and ending on a satisfying note
- CIncreasing the total time users spend on the site regardless of content quality and ending on a satisfying note
- DMaximizing the number of clickable elements on each page
Read the passage below, then answer Q13–Q15

Based on the above data, answer the given subquestions.
Q13MCQ1 Mark·Choose one optionAn AI-based grammar tool offers phrasal predictions as you type, without needing to finish the document first.
Which TRIZ principle applies?- ABeforehand cushioning
- BPeriodic action
- CUniversality
- DPreliminary action
- Q14MCQ1 Mark·Choose one option
A pen has both a ballpoint tip and a stylus tip for touchscreen devices in one tool.
Which TRIZ principle applies?- AMechanics substitution
- BMerging
- CComposite materials
- DUniversality
- Q15MCQ1 Mark·Choose one option
An e-learning platform adapts the difficulty of quiz questions in real time based on the learner’s performance. Which TRIZ principle applies?
- AFeedback
- BCopying
- CSegmentation
- DSelf-service
- Q16MCQ1 Mark·Choose one option
An engineer develops a novel algorithm entirely on their own time, using personal equipment, but based on an idea discussed in a company meeting where the engineer is under employee contract. Who is the inventor, and who typically owns the IP?
- AThe company is the inventor and company is typically the owner
- BThe engineer is the inventor; the company may own the IP
- CThe engineer is both the inventor and owner by default
- DThe company is the inventor; the engineer owns the IP
- Q17MCQ1 Mark·Choose one option
Which of the following statements about Intellectual Property (IP) are correct? 1. Copyright protects original expressions, not ideas. 2. Patents protect inventions even if not novel and obvious. 3. Trade secrets must be publicly disclosed to be protected. 4. Trademarks protect brand identifiers like logos and names. Select the correct answer:
- A1, 3, and 4 only
- B1 and 4 only
- C1, 2, and 4 only
- D2, 3, and 4 only
- Q18MCQ1 Mark·Choose one option
While evaluating a new health-tracking mobile app, the UX research team observed several aspects as given below: 1. The emotional reactions users had while navigating the app. 2. The beliefs users held about the app’s accuracy and trustworthiness. 3. The perceptions users formed about the app’s design and ease of use. 4. The physical and psychological responses triggered during usage (e.g., eye strain, sense of accomplishment). 5. The behaviours users displayed while interacting with the app (e.g., checking it daily, avoiding certain features). Which of the above aspects are typically considered part of User Experience (UX)?
- A1, 2, 3, 4 only
- B2, 3, 4, 5 only
- C1, 3, 4, 5 only
- D1, 2, 3, 4, 5
- Q19MCQ1 Mark·Choose one option
In the PRESENT method of effective communication discussed in the Design Thinking for Data- Driven App Development course, two simple story structures were introduced. The first structure is: Start, Middle, and End. What is the second structure?
- AAnalyze, Solve & Test, and Present
- BSituation, Action/Solution, and Result
- CContext, Conflict/Challenge, and Solution
- DProblem, Ideation, and Prototype/ Present
- Q20MCQ1 Mark·Choose one option
Which of the following could the course team of Design Thinking for Data-Driven App Development do to make the upcoming term even more unforgettable? (Hint: Our team wants to give you 1 mark as a gesture of thanks for taking this course. All statements are correct.) [Check ‘All’ as answer] 1. Buy coffee for nervous participants during the project viva voce. 2. Help teams find investors if they wish to take their project work forward. 3. Award +10 bonus marks for attending all live sessions. 4. Buy Mural and Figma licenses for each team so canvases and prototypes don’t have to be drawn on napkins. Select the correct answer from the options below:
- AOnly 1
- BOnly 2
- COnly 3
- DAll