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Market Research · Choosing the right study type

14 questions · 28 marks · 3 papers

Answer key

Indian Institute of Technology Madras

BS Degree Programme · Examination & Study Paper

Market Research

Choosing the right study type

Official Paper

Examination Instructions & Guidelines

Solve on notebook/paper first before checking solutions.
MCQ: Exactly 1 option is correct. Negative marking applies.
Scientific calculator allowed for all calculations.
Official answer key is sealed at the end of this sheet.

End Term · 31 Aug 2025 (FN)End Term

Q1MCQ2 Marks·Choose one option
Asked 11 times Key ↓
A company that plans to get into making bicycles has some technology that allows a new set of benefits such as improved suspension, “leg rest” mode etc. The company wants to test whether these will resonate with the consumers. What kind of study is required for this?
1. AConcept test
2. BAd pretest
3. CChanel satisfaction study
4. DT test
Q2MCQ2 Marks·Choose one option
Asked 3 times Key ↓
A company that plans to launch a new brand of biscuits wants to understand the consumer habits such as frequency of consuming biscuits, occasions when biscuits are consumed, brand used etc. What kind of study is required for this?
1. AQualitative research
2. BUsage and Attitude study
3. CProduct test
4. DLaddering technique

End Term · 31 Aug 2025 (AN)End Term

Q3MCQ2 Marks·Choose one option
Asked 3 times Key ↓
A company that plans to get into pet grooming products wants to understand the emotional bond between the pet parent and the pet. What kind of study is required for this?
1. AQualitative research
2. BOnline quantitative research
3. CIn-person quantitative research
4. DDemand estimation study
Q4MCQ2 Marks·Choose one option
Asked 3 times Key ↓
A company that plans to get into pet grooming products wants to understand the grooming habits such as the proportion of pet parents who take the pet to a professional grooming salon, the proportion that does the grooming at home, the shampoo brand used etc. What kind of study is required for this?
1. AQualitative research
2. BQuantitative research
3. CProduct test
4. DLaddering technique

Quiz 2 · 3 Aug 2025 (AN)Quiz 2

Read the passage below, then answer Q5–Q14
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
Q5MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Finding out how well the new ad will cut through the clutter on TV
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q6MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Understanding whether the retailers are happy with the service provided by the salesmen from the company and the distributors
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q7MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Understanding whether the distributors will be ready to stock a new product from the company
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q8MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Finding out how likely the customers are to recommend our product or service
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q9MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Finding out whether the package of benefits promised in the new offering is relevant to the target audience
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q10MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Feedback on the perquisites given to the personnel in the organization
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q11MCQ2 Marks·Choose one option
Asked 11 times Key ↓
How interesting is the creative route of the proposed new ad?
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q12MCQ2 Marks·Choose one option
Asked 11 times Key ↓
How well differentiated is the benefit promise of a proposed new offering?
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q13MCQ2 Marks·Choose one option
Asked 11 times Key ↓
Extent of liking for the new product offering when tasted
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat
Q14MCQ2 Marks·Choose one option
Asked 11 times Key ↓
The list of brands that consumers consider to be of good quality
1. ABrand health
2. BCustomer sat
3. CAd pretesting
4. DProduct testing
5. EConcept testing
6. FEmployee sat
7. GChannel sat

Official Key

Master Answer Key & Explanations

Official answer keys from IIT Madras BS past papers. Click any question to review.

Reveal Key

Q1A

Q2B

Q3A

Q4B

Q5C

Q6G

Q7G

Q8B

Q9E

Q10F

Q11C

Q12E

Q13D

Q14A

Questions and answer keys are reproduced from the official IIT Madras BS papers. Topics and repeated question types are BTechi’s own grouping. BTechi is not affiliated with IIT Madras.