Indian Institute of Technology Madras
BS Degree Programme · Examination & Study Paper
Design Thinking for Data-Driven App Development
UX principles & user psychology
Examination Instructions & Guidelines
- Solve on notebook/paper first before checking solutions.
- MCQ: Exactly 1 option is correct. Negative marking applies.
- Scientific calculator allowed for all calculations.
- Official answer key is sealed at the end of this sheet.
End Term · 31 Aug 2025 (FN)End Term
- Q1MCQ1 Mark·Choose one option
According to Kahneman’s Peak-End Rule, which aspect(s) of an interaction primarily shape a person’s long-term memory of it?
- AThe beginning of the interaction and the end of the interaction
- BThe duration of the interaction and the end of the interaction
- CThe experience when disengaged
- DThe most intense moment and the end of the interaction
- Q2MCQ1 Mark·Choose one option
State whether the following statement is true or false “In UX design, while simplicity aims to reduce complexity, minimalism is about reducing the elements to a strict minimum.”
- ATrue
- BFalse
- Q3MCQ1 Mark·Choose one option
While assessing a fitness-tracking app, a design team listed these user-related observations: 1. Feelings and emotions users experienced during navigation. 2. Trust and beliefs about the app’s reliability. 3. Impressions of the app’s usability and interface design. 4. Bodily or mental responses while using it (e.g., fatigue, motivation). 5. Patterns of behaviour in app usage (e.g., frequency, feature avoidance). Which of these typically fall under User Experience (UX)?
- A1, 2, 3, 4 only
- B2, 3, 4, 5 only
- C1, 3, 4, 5 only
- D1, 2, 3, 4, 5
End Term · 31 Aug 2025 (AN)End Term
- Q4MCQ1 Mark·Choose one option
State whether the following statement is true or false “In UX design, while simplicity aims to reduce complexity, minimalism is about reducing the elements to a strict minimum.”
- ATRUE
- BFALSE
- Q5MCQ1 Mark·Choose one option
In practical web design, applying the peak-end rule means focusing on:
- ALoading speed and bounce rate metrics only
- BCreating a highly engaging moment during the experience and ending on a satisfying note
- CIncreasing the total time users spend on the site regardless of content quality and ending on a satisfying note
- DMaximizing the number of clickable elements on each page
- Q6MCQ1 Mark·Choose one option
While evaluating a new health-tracking mobile app, the UX research team observed several aspects as given below: 1. The emotional reactions users had while navigating the app. 2. The beliefs users held about the app’s accuracy and trustworthiness. 3. The perceptions users formed about the app’s design and ease of use. 4. The physical and psychological responses triggered during usage (e.g., eye strain, sense of accomplishment). 5. The behaviours users displayed while interacting with the app (e.g., checking it daily, avoiding certain features). Which of the above aspects are typically considered part of User Experience (UX)?
- A1, 2, 3, 4 only
- B2, 3, 4, 5 only
- C1, 3, 4, 5 only
- D1, 2, 3, 4, 5