Indian Institute of Technology Madras
BS Degree Programme · Examination & Study Paper
Design Thinking for Data-Driven App Development
Marketing & presenting your app
Examination Instructions & Guidelines
- Solve on notebook/paper first before checking solutions.
- MCQ: Exactly 1 option is correct. Negative marking applies.
- Scientific calculator allowed for all calculations.
- Official answer key is sealed at the end of this sheet.
End Term · 31 Aug 2025 (FN)End Term
- Q1MCQ1 Mark·Choose one option
In the context of digital marketing, what is the primary purpose of a push notification?
- ATo boost an app’s visibility or ranking in app stores
- BTo deliver real-time updates or reminders directly to a user’s device
- CTo measure the conversion rate of an ad campaign
- DTo track user behavior directly from a user’s device
- Q2MCQ1 Mark·Choose one option
In the PRESENT method of effective communication discussed in the Design Thinking for Data- Driven App Development course, two simple story structures were introduced. The first structure is: Start, Middle, and End. What is the second structure?
- AAnalyze, Solve & Test, and Present
- BSituation, Action/Solution, and Result
- CContext, Conflict/Challenge, and Solution
- DProblem, Ideation, and Prototype/ Present
- Q3MCQ1 Mark·Choose one option
Which of the following could the course team of Design Thinking for Data-Driven App Development do to make the upcoming term even more legendary? (Hint: Our team wants to give you 1 mark as a token of thanks for being awesome. All statements are correct.) [Check ‘All’ as answer] 1. Send each team free pizza during their late-night GP1, GP2, GP3 marathons. 2. Invite Elon Musk (or at least his Twitter bot) to the final presentations. 3. Add a “Best Meme Prototype” award alongside “Best App Idea.” 4. Give participants a lifetime supply of sticky notes so they never run out during brainstorming. Select the correct answer from the options below:
- AOnly 1
- BOnly 2
- COnly 3
- DAll.
End Term · 31 Aug 2025 (AN)End Term
- Q4MCQ1 Mark·Choose one option
During a design thinking hackathon promotion, the organizing team spent ₹15,000 on general outreach and an additional ₹8,400 to boost a specific social media post. That boosted post alone resulted in 300 registration app installs. What was the Cost Per Install (CPI)?
- A₹50.00 per install
- B₹78.00 per install
- C₹28.00 per install
- D₹36.00 per install
- Q5MCQ1 Mark·Choose one option
In the PRESENT method of effective communication discussed in the Design Thinking for Data- Driven App Development course, two simple story structures were introduced. The first structure is: Start, Middle, and End. What is the second structure?
- AAnalyze, Solve & Test, and Present
- BSituation, Action/Solution, and Result
- CContext, Conflict/Challenge, and Solution
- DProblem, Ideation, and Prototype/ Present
- Q6MCQ1 Mark·Choose one option
Which of the following could the course team of Design Thinking for Data-Driven App Development do to make the upcoming term even more unforgettable? (Hint: Our team wants to give you 1 mark as a gesture of thanks for taking this course. All statements are correct.) [Check ‘All’ as answer] 1. Buy coffee for nervous participants during the project viva voce. 2. Help teams find investors if they wish to take their project work forward. 3. Award +10 bonus marks for attending all live sessions. 4. Buy Mural and Figma licenses for each team so canvases and prototypes don’t have to be drawn on napkins. Select the correct answer from the options below:
- AOnly 1
- BOnly 2
- COnly 3
- DAll